Or why jargon is making your business forgettable. If you visit three engineering firms’ websites in a row, I guarantee it won’t take long before the headlines start blurring together. They’ll all be talking about ‘Innovative solutions tailored to your needs’ or ‘Industry-leading expertise you can trust’ or ‘Delivering excellence
Some marketing emails feel like you’re being tapped on the shoulder by your bestie and being told something really cool. Others feel like someone with a megaphone shouting: ‘LIMITED TIME OFFER!!!’ And still others go on (and on, and on) about something you’re only vaguely intereted in…to which I’m always
Walk into any office, clinic, or conference and you’ll see them. Stacks of brochures. Glossy covers. Careful layouts. And a bin nearby that’s doing quite well for itself. It’s easy to blame print. Digital is faster, cheaper, easier to measure. Why bother with something people can physically throw away? But
Your website might look polished. That doesn’t mean it’s persuading anyone. If sales are slipping, it might not be what you’re selling… it could be your website.Here are five signs your web copy is quietly driving people away…and what clients tell me about them. Sign 1: People land on my
Why jargon hurts your business communication Jargon is NOT your friend…well, not when it comes to communicating with your customers. Here’s why. Jargon costs more than using plain language. It can confuse customers, making it harder for them to understand what you’re trying to tell them. And it can make
It’s not just systems… it’s people. If a system is broken, you find the fault, fix it and move on. That’s logical, repeatable and efficient. And that approach works beautifully when you’re dealing with machinery, code or laboratory equipment. But when it comes to marketing, you need to remember that
Why your words may not reach your clients You know your business inside out. You’re across the details; you care about your clients and you’re pretty smart… so it should be easy to write about what you can make possible for your customers. But when it’s time to put those
…and why they work Great copywriting isn’t just about stringing together fancy words—it’s about understanding your audience, building trust, and inspiring action. Whether you’re writing for your website, social media or marketing emails, the right words can mean the difference between a visitor sticking around or clicking away. But here’s
Start the new financial year with website copy that gets more customers I have good news and bad news. First, the bad. If it’s been a while since you’ve looked at your website, your copy might not be working as well as it used to. The good news is that
… that people will actually read. Whether you’re a seasoned report writer or a total novice, you’ll love these top tips on how to write a great annual report. Writing annual report can be stressful for a number of reasons: Whether you’re in charge of the whole shebang, or just
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